Launch of Wella Professionals New Elements Range

Last week I received a cute invite from Wella Professionals inviting me to attend the launch of Wella Professionals Elements Range.

Having used Wella Products before and since I had recently experienced Wella's Liquid Hair treatment at the JCB Salon, I knew I couldn't afford to miss this launch.


The launch was held at the House of Tales Kala Ghoda in Mumbai and was attended by Wella's Innovation Expert Dr.Kerstin Meyer Lipp and Bollywood actress Nimrat Kaur who spoke about her experience about Wella's new Elements range. And how she was impressed with the effect it had on her hair which is constantly treated to styling products round the clock.

It was a fun event with good food and company of gorgeous Bloggers.

But the highlight of the event was definitely the Newly launched Elements Range from Wella.

 

Dr. Kerstin took us through the entire process by which the Elements Range was developed and how it took them two years to develop this range.

It is Wella Professionals first range of haircare products which is free of sulfates, parabens and artificial colourants. This range is inspired by nature and has a specially created fragrance inspired by the green wood’s of the Amazon forest.

Bloggers exploring the fragrance of the Elements Range

Dr. Kerstin believes that this range is ideal for Indian women, who have a habit of oiling their hair regularly. To prove that the New Elements Range lathers well on oily hair, Dr Kristen did a small experiment with some water, oil and Wella's new Elements Shampoo and whisked it using a hand blender. Within seconds we saw thick foam lather up in the beaker and we all were very impressed to see that, coming from a product that does not contain any sulfates and parabens.
 

The Elements Range consists of a special ingredient called the Nutree complex which is specially sourced from Germany. The Nutree complex reduces hair damage, enhances the texture of the hair and calms and balances the scalp thereby reducing allergies and sensitivity.

I have been using the Elements range since the last week, and I love how it smells while I shampoo my hair. A foresty fragrance that is not too overpowering, but subtle enough to make you smell and feel good. As far as my hair is concerned, the shampoo works wonders while washing my oily hair and the mask has made the ends of my hair shiny and smooth. The mask is something you have to try atleast once. 
The new Elements Range by Wella is definitely something that will revolutionize the hair care industry in India and abroad as well.

Wella's Elements range consists of the Renewing Shampoo, Lightweight Conditioner and Renewing Mask and is available in all leading salons across India such as Jean Claude Biguine, Affinity, Bodycraft, Toni & Guy , Strands, Tresslounge and Headturners.

Some more pics from the launch.